Transforming Customers into Brand Champions Training Workshop

What if your best advertising came from your customers? What if your suppliers generated your best leads? What if your loudest supporters didn't even work for you?

In the Internet age, not only is it possible to turn your customers and suppliers into brand champions – it's essential! While the Internet is the medium: trust, dialogue and transparency are the vital elements.

This workshop is about challenging your views on marketing. It is about understanding how trust and openness can lead to deeper connections with your business network and community. It is about getting people to help you help them.

This one-day workshop will explore the practical steps needed to start, develop and maintain this dialogue.

Delegates will learn:

• What this approach has done for other companies
• Why dialogue and debate build credibility for your brand
• How respect and understanding of your customers' and suppliers' brands can be used
• How to use the key Internet platforms to start to engage your network
• What skills are required to deliver this change
• The tools and techniques that have a proven track record
• The potential risks and how to avoid them